Business Development & Branding
Created a brand as happy as a dog with two tails
Semester long team project for a venture startup
Opportunity: Outdoor dog parks place many uncertainties for pet owners and their dogs
Solution: An immersive indoor dog park
My Role: Creative direction, branding, market research, marketing strategy
Waggle provides a safe setting to release energy and stimulate both the mind and sensory processors. It is an immersive space for dogs to explore, bond and socialize.
Not all dog breeds are able to navigate the outside world as intended due to various limitations such as the weather and health conditions. This makes dog parks an uncertainty for many dog owners. The pet industry is also experiencing increased growth, including changes in pet ownership demographics. Many cultural trends can be attributed to the humanization of dogs, online purchases, and technology.
After conducting a full environmental analysis, we decided to develop the concept of an indoor, climate controlled, and fully immersive dog club. Locations would be staffed with trained supervisors and stocked with savory snacks and branded merchandise.
Waggle provides opportunities to further strengthen the relationship between dogs and their owners, and create new memories. Brand colors were chosen to represent the playfulness between pet owners and their lovable friends through bright green, yellow, blue, and red. The logo is friendly and easy to read while pulling slight elements of dogs.
Waggle’s rooms are designed to provide an enriching experience through the stimulation of the five senses. Each room is tailored to promote exploration and is customized by local artists and creatives with the objective of creating a pleasant tactile adventure.
These immersive adventures encourage discovery and promote good behavior, all while encouraging mental and physical wellness.
Waggle’s rooms allow for an environment that cultivates the bond between the pet owner and dog. Each room provides a space where dogs can stray away from dull moments and have fun.
Team: Nereyda Manzano (CBM) Kia Dixon (CBM)